#SWAG

Claim: Our clothes look so good that even if a dog wore them the squirrels would go to it.
Ethos: Use of a dog, a common household pet.
Pathos: Use of a dog because the general public adores dogs, and especially dogs in clothes.
Logos: If you wear our clothes, then the things you usually chase will come to you (i.e. squirrels)

For those of you who don't know, Dogfather & Co is a spa and fashion department marketed towards dogs